Seth Godin on being Cheaper Posted on October 10, 2006 by Matt Here’s what I think: Cheaper is the last refuge of the person who’s not a very good marketer. Cheaper is easy and cheaper is fast and cheaper is linear and cheaper is easy to do properly, at least at first. But cheaper doesn’t spread the word (unless you are much cheaper, but to be much cheaper, you need to be organized from the ground up, like Walmart or JetBlue, to be cheaper). They are, you’re not. Does better necessarily cost more? I mean – I hear the argument, but must creativity cost so?
No. But most of the time, yes.