While the no-collar workspace certainly appears more casual than the old, it replaces traditional hierarchical systems of control with new forms of motivations, which I call soft control. In this setting, we strive to work more independently and find it much harder to cope with incompetent managers and bullying bosses. We trade job security for autonomy. In addition to being fairly compensated for the work we do and the skills we bring, we want the ability to learn and grow, shape the content of our work, control our own schedules and express our identities through work. And companies of all types, including large established ones, are adapting to this change by striving to create new workplaces that are more amenable to creative work. In this, they have no choice: Either they will create these kinds of environments or they will wither and die.

from The Rise Of The creative Class by Richard Florida